About
The expertise behind Northland Intelligence
I built this practice because I kept seeing the same problem: small businesses making expensive decisions with incomplete data, while the tools to fix that were sitting right in front of them.
My Background
15+ years in corporate operations — now working for you.
I’m Joe Simpson. I spent 15+ years inside large companies building the data systems people actually used to run the operation. The gap I kept seeing wasn’t talent. It was access — to a clear view, and to someone who will explain it in plain language.
That’s the work now. You get me, not a junior bench, and you keep what I build.
Education & Credentials
Three degrees. One focus.
Built the analytical foundation — understanding how systems, incentives, and data interact to drive outcomes. This is where the numbers-first mindset started.
Bridged the gap between data and decision-making. An MBA isn't just about finance — it's about understanding how businesses actually work and where the real leverage points are.
The technical depth behind the work. Statistical analysis, data engineering, and the full toolkit of modern analytics — applied to real business problems.
How I Work
Clarity over complexity. Results over reports.
I speak business, not data science.
The goal is never to impress you with technical jargon. The goal is to give you information you can act on. Every deliverable I produce is built to be understood and used by the people running your business — not just by analysts.
I work on your business, not around it.
I don't hand you a generic framework and call it consulting. I learn your specific business, your data, your team, and your goals — and I build solutions that fit your reality, not a textbook case study.
You own everything I build.
When the engagement ends, you walk away with tools, dashboards, and processes your team can run independently. My goal is to make you less dependent on consultants — including me.
Ready to work together?
A 30-minute discovery call is all it takes to find out exactly where I can help.