Data work for small businesses that don’t want another hire.
You don't need a full-time analyst.
I’m Joe Simpson. I help small businesses get one owner view of the numbers — dashboards, automation, and a clear read on the data — without adding headcount.
What I Do
Three ways I help your business work smarter
Dashboards and Reports
Owner views you can actually run the business from. Revenue, labor, jobs, pipeline. One screen, not a pile of spreadsheets.
Automation
Stop doing manually what Excel, Power BI, and Power Automate can do for you. I build automated workflows that save hours every week.
Data and Statistical Analysis
Raw numbers don't tell you anything. I translate your data into clear insights: trends, forecasts, and the metrics that actually matter to your bottom line.
Example work.
Sample dashboards. Built so you can see the shape of the work.
Owner scorecard
One screen for revenue, labor, and which sites are actually contributing.
Job cost vs quote
Which jobs made money, which ones ran over, and where the overage went.
Work pipeline
What is stuck, why, and whether the crew is over or under.
Demand forecast
Next 90 days, with a range, not a single made-up number.
What drives callbacks
The analysis, not just the chart.
How a project starts.
Discovery call
free, 30 minutes
Scoped proposal
What I’ll do, what you’ll get, what it costs.
Execution
I do the work. Timelines stay realistic.
Handoff
You own it. Your team can run it.
Why Northland Intelligence
Corporate experience. Academic rigor. Built for your business.
I've spent years working inside large corporations — building the kind of data systems and analytics processes that drive real decisions at scale. Now I bring that same expertise to small businesses that deserve the same advantage.