Welcome! I'm Joe Simpson, a data analyst and consultant with over 15 years of professional experience across diverse industries, including marketing, sales operations, data integration, ETL, data analysis, and data visualization. I’ve led impactful data initiatives that help businesses drive growth, ensure accuracy, and make data-backed decisions that lead to real results.
With advanced degrees in Business Analytics and an MBA, as well as a Bachelor’s in Economics, I bring a strong analytical foundation and a practical, results-focused approach. I specialize in turning complex data into actionable insights, using tools like Power BI, Salesforce, and Databricks to create clear, tailored reports and visualizations that answer key business questions.
At Northland Intelligence, I offer a range of services designed to meet small businesses' unique needs, from one-time analyses to ongoing data support. My goal is to make data approachable and beneficial for every client, whether you need ad hoc reports, data cleaning, or advanced AI integration. I pride myself on delivering accurate, reliable insights that empower businesses to grow confidently, and I look forward to the opportunity to support your success.